Branding project for startup company, Handmade by Ellie-Jo. Overall visual identity inspired by elegancy, femininity and beauty, whilst the custom wordmark is inspired by the fluidity of the artist’s medium. Particular consideration to the brand’s owner personality and desired customer profile.

Creative direction and brand identity design by Studio Rigiani, commissioned by Handmade by Ellie Jo. © Studio Rigiani Ltd. Used under licence by Handmade by Ellie Jo.