Following the mass media exposure of medal-winning Olympic diver, Tom Daley, knitting at the olympics, Made With Love was born. Tom has created a knitting community which has branched into selling everything from shirts to hoodies to hats to tote bags to podcast and spreading the love of knitting to the masses. A variety of projects have been completed for Made with Love. From art direction for brand collaborations including Sex Education (S4) and Barbie (Film, 2023), to website design to designing the 2024 print of demand collections.

Product and concept explorations developed for Tom Daley during my time at YMU Talent Management. Includes both published and conceptual creative directions produced as part of the wider brand development process. All assets and copyrights remain the property of © YMU Talent Management and its clients. Displayed here for portfolio purposes only.