BRAND + IDENTITY / CREATIVE ART DIRECTION / PITCH DECKS
Art Director, Designer: Sophia Sargeant
Branding for Dynamo’s (Steven Frayne) production company, Seventeen. Following Dynamo’s social media blackout, and being reborn as Steven Frayne, a branding overhaul was created, with art direction for photography and social media assets to ensure all visual identity is aligned and consistent. Dynamo is Dead aired on Sky TV, where to overcome his feelings towards the persona of ‘Dynamo’, he has to let him go by performing the hardest stunt there is… being buried alive. Additional work included designing pitch decks to invite famous faces on the 2-hour special. Cara Delevingne, Tyson Fury, Steven Bartlett, Demi Lovato and more featured on the show.
Created as part of my role at YMU Talent Management. All assets and copyrights remain the property of © YMU Talent Management and its clients. Displayed here for portfolio purposes only.