BRAND WORLD + IDENTITY / PACKAGING
CREATIVE DIRECTOR: CAVELLA POTTINGER
senior designer: sophia sargeant
Status: LiveBrand development and print design by Sophia Sargeant for Jotes: a nightwear brand by Jyoti Chand; rooted in ritual, comfort, and quiet luxury.
Working alongside the original identity by Cavella Pottinger, I refined and crafted the final brand icon, ensuring it translated seamlessly across touchpoints.
The launch suite focused on tactile, considered print, from polymailers to PR packaging and inserts, designed to extend the brand’s sense of calm, culture, and softness into the physical experience.
Captured here: PR packaging from the influencer launch event, where storytelling, materiality, and brand world come together.
The Jotes brand identity was originally developed with full creative direction and design led by Cavella Pottinger (YMU Talent Management). I have since continued to collaborate on Jotes’ ongoing brand rollouts and design extensions through Glossary Artists. All assets and copyrights remain the property of © YMU Talent Management, Glossary Artists, and their clients. Displayed here for portfolio purposes only.
Considered Details,
Meaningful Impact
The inside of the packaging is just as important as the exterior. Designed with intention, every detail was considered so that opening the box becomes part of the ritual: soft, refined and full immersive, carrying the brand seamlessly through every touchpoint.
