Contracted via Red Consultancy to work on the visual packaging design for the Julien Macdonald x McDonald’s collaboration launch event. The project centred around transforming the iconic burger box into a limited-edition piece for McDonald’s new signature range, merging couture and everyday lifestyle.

Responsible for developing decorative surface artwork and packaging details used across the final box design, balancing luxury-inspired crystal and geometric motifs with the playful familiarity of McDonald’s visual identity. The challenge was creating a design system that felt theatrical, premium and fashion-led whilst still remaining unmistakably McDonald’s.

The collaboration gained significant online and press attention, becoming a culturally-driven crossover between fashion, food and experiential branding. The final outcome transformed everyday fast-food packaging into a statement object designed for both social sharing and physical event experience.

Designs produced under freelance commission via Red Consultancy. All assets and copyrights remain the property of their respective owners. Displayed here for portfolio purposes only. Lead visual recreated using AI for portfolio presentation purposes.