PAID + ORGANIC ADS / LIFECYLE (EMAIL) / IG + FB STORIES / POS / RETAIL
Designer: Sophia Sargeant
Status: Live / past campaigns
Design support for Trinny London spanned campaign and evergreen content across digital and physical channels. Work included the creation of performance-driven ad assets for Google Performance Max, Instagram Reels, Facebook Stories, and in-feed post; each adapted to platform-specific requirements while maintaining brand consistency. Social media content was developed with a focus on engaging, story-led visuals, particularly for Instagram Stories. For retail environments, campaign creative was translated into both digital screen animations and printed POS materials. Email designs were produced in collaboration with the lifecycle marketing team, with strategic use of animation to enhance visual hierarchy and drive engagement. Motion design was integrated throughout to bring static assets to life and improve overall performance across digital touchpoints.
Designs produced for Trinny London under freelance commission. All assets and copyrights remain the property of © Trinny London Limited. Displayed here for portfolio purposes only.