Transformed the existing brand guidelines and creative direction by Jackie Dewar, into the design and build of Lloyiso’s website and core merchandise to be stocked and sold by Republic Records. Following the release of Lloyiso’s EP ‘Seasons’ full creative freedom was granted to design a collection inspired by the single’s lyrics and South Africa, which featured crewnecks, joggers and tote bags to launch following the drop of the EP. This resulted in Lloyiso gaining a contract with H&M to sell the Seasons range in store and online.

Product and concept explorations developed for Lloyiso during my time at YMU Talent Management. Includes both published and conceptual creative directions produced as part of the wider brand development process. All assets and copyrights remain the property of © YMU Talent Management and its clients. Displayed here for portfolio purposes only.