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SHOOT DIRECTION / DIGITAL CAMPAIGNS / CRM, WEB + SOCIAL

Digital Design Lead: Sophia Sargeant
Production Designer: Sophia Sargeant
Creative Direction: Alicia Reguera

Working as part of the Wellcom team, in-house at The Body Shop. Creative lead on some of The Body Shop's digital campaigns (2019 Q2+) and Activism Guidelines. Responsible for rolling out print-campaign visual guidelines across all digital assets (web, social, CRM and landing pages), designing photoshoots for social media and CRM, leading/working with a team of designers in order to meet tight schedules, as well as ideation design for multiple Christmas 2019 creative digital routes. Teaming with project managers to organise internal product shoots, booking retouchers, as well as liaising with out-of-house art-workers to meet the clients needs. Led the Christmas 2020 Gifting digital campaign, leading three designers, whilst supporting the new project manager.

Post-production design work created for The Body Shop while freelancing with Wellcom London. Based in-house at The Body Shop’s global creative studio, contributing to campaign rollout and design adaptation. All assets and copyrights remain the property of © The Body Shop International Limited. Displayed here for portfolio purposes only.

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